How These eCommerce Sites Went From Zero To Six Figures In Months With White Hat Authority Building SEO & Content Marketing.
Do You Want Similar Results for your Business?
Still think white hat SEO & content marketing is too slow and cumbersome to rank sites and drive any significant business results online? Yes, we live in an age of instant gratification. But like it or not, things take time. Especially good things, things that last, just like the Light side of the Force.
Sure, the Dark Side of the Force promises quick and easy results. That’s why it’s so tempting. But if you’re in business for the long term, and want results that last and grow, you might not wanna dismiss the slow but sure long term benefits of white hat SEO and content marketing.
We’ve seen it time and time again. Black hat and grey hat SEO’s constantly have to worry about the latest Google updates that will threaten to annihilate their private blog networks, wiping out their multiple income streams in the process, like the Death Star blowing up Alderaan.
But if we do white hat SEO with content marketing, we don’t have to worry. We’re playing by the book. Sure, sometimes some updates need attention even by white hat SEO’s, but we won’t risk catastrophic penalties that will wipe out thousands of hours (and dollars) of black hat hard work.
4 Sites Doing 5 To 6 Figures
In this Case Study post, we wanna feature 4 eCommerce sites we’ve worked with that have produced not only ranking results, but have successfully translated those top rankings into actual revenue and profits.
Industry: Food & Beverages
This is one of our first clients in the food & beverage space. They approached us back in late 2013 and we went through their overall digital marketing strategy for them. By early 2014, we kickstarted their marketing campaign with our proprietary white hat SEO strategy.
Within weeks, their rankings jumped to the first page. But as these things go, the first leaps are usually not immediately sticky. It was only after the 3rd month after we begun that the first page and top of page rankings started to stick, and their organic traffic started to snowball.
Now they’re doing multi-channel digital marketing but organic traffic through our white hat SEO and content marketing is still the heaviest contributor to overall traffic and revenue.
This potential eCommerce behemoth started as a modest one-man show in 2014 with an idea and a plan. The founder consulted us on the best digital marketing strategy to bring his dream to reality, and because of the nature and dynamics of his target market, he decided to start with social media marketing at first.
Eventually the one-man show grew into an outfit consisting of a team of virtual remote workers, suppliers, shippers and partners all situated across the globe, connected online. It was not until 2016 that the founder decided to embark on SEO as a strategy for long-term traffic and revenue growth.
This eCommerce startup in a unique fashion niche invested heavily into the content marketing portion of our white hat SEO strategy, and did occasional press releases whenever they have special promotions, discount coupons or new products to announce.
By the end of 2016, their organic channel overtook their social channel as the largest contributor of traffic and revenue.
Industry: Grooming & Beauty
This business started in 2013 as a physical store selling unique grooming & beauty products catering to a niche and picky demographic, based on only one city. Sales grew through word of mouth, their strong social media presence and media features. It was not until mid 2014 that they realised they have a potentially vast global target market.
So with an eCommerce store up and shipping arrangements made, they started offering their unsold inventory in their physical store and warehouse online, and approached us for marketing advice in early 2015.
We suggested a multi-channel digital marketing strategy to supplement their already active social media activities, with a primary focus on content marketing and SEO.
By the end of 2015, not only did organic traffic outpaced social media as the biggest contributor of traffic and sales, their brand searches also naturally increased, contributing to the virtuous cycle of organic traffic growth.
Believe it or not, in this age of Spotify and iTunes, there are people who still prefer vinyl records and cassette tapes. And this unique eCommerce site caters to this niche but significantly profitable demographic.
Started in early 2016, with a substantial marketing budget allocated, they embarked on a multi-channel digital marketing campaign with us. As music is an industry that is very ripe and suitable for content marketing, it was a natural choice.
By the end of 2016, they’ve achieved an average 40-50K in eCommerce revenue, with the most coming from organic traffic through white hat SEO and content marketing.
These 4 case studies employ a multi-channel digital marketing strategy yet the most important and vital component to their success is placing importance on organic traffic, as this is one of, if not the most, stable traffic source there is (there will always be people searching for stuff online, and Google will continue to dominate search in at least the next decade - until a disruptor comes along, but that’s another topic).
So what actually goes into their white hat SEO and content marketing strategy? Each of these cases have their own unique circumstances, budgets and constraints, and hence certain permutations and features of their strategy differ.
These components mainly focus on the 2 objectives of:
How? Before we get into the How? Let’s address the Why?
In our line of work, we’ve analysed thousands of sites that are enjoying top page rankings for their respective industries, scoured pages of data and summarised our findings to this formula:
High Authority + High Relevance = Top Rankings
We found pages that are ranked for ‘tough’ keywords with little to no backlinks, social signals or other fancy mumbo jumbo grey hat SEO’s like to do. But these pages are there because they’re not only relevant to the keyword being searched, but also riding on the authority that their homepage domains have.
With this basic principle, we build our white hat SEO strategy, by focusing on:
1. Building domain authority through:
2. Enhancing domain relevance through: