As the Internet continues to evolve through the years, it has changed the way people and businesses buy products and services. This means that many customers now consider search engines as a crucial part of their informed purchasing decisions. As such, you can’t afford to take search engine optimization (SEO) for granted if you want your online business to succeed. Ignoring it means your taking a huge risk of making your website invisible to people who may not only need its products and services, but also are also willing to pay for them.
Obviously, being invisible to customers will lead to less sales – if any – and will keep your business from growing. Eventually, it will be your business website’s death knell. On the other hand, it will be your competitors’ lifeblood and will allow them to grow at your expense.
Your online business is one that can have a huge growth potential. If you’re satisfied with just “good” or “average” search engine rankings, then your business won’t be able to realize that huge growth potential. Ranking as high as possible on search engine rankings is key for sustained significant growth for your online business site.
But most of the time, people aren’t alarmed by missed opportunities for growth as much as shrinkages. Take for example a 50% drop in sales and a missed opportunity to increase sales by 50%. Chances are people will be panicking over the former and only have a “should’ve done better” attitude over the latter. But failure to grow one’s business may be just as fatal as a significant drop in sales, albeit the impact isn’t as immediate. And because the impact isn’t as immediate, it’s tempting to take lack of growth very lightly.
Another reason why you need SEO for your business site is practicality. When it comes to growing your site’s bottom line, nothing else is as cost-effective, in other words, cheapest, as SEO. As with any other type of business, it’s crucial that you apply the Pareto Principle, which states that about 80% of your results come from 20% of your resources or efforts. Applying the Pareto Principle in your business means you focus more on those things that make the most significant impact on your business and less on those that make the least. When you do this, you’ll be able to properly analyze your business’s situation, competition, and market, which can allow you to implement a customized strategy for maximizing your efforts and resources.
SEO may be considered a free way of driving traffic to your website, unless you pay others to do it for you. And even if you did, it will still come out as more cost effective compared to paying for traffic to your website via online ads, which may cost several dollars just for a single click. It can even get more expensive if you choose to run online advertisements using banner ads, which aren’t as effective now as it was before.
Now that you are aware of the importance of SEO to your business, are you ready to begin with it? If you are, get a free consultation from our experts by clicking the button below.