In today’s attention deficient society that is easily entertained by videos, one of the main content marketing ways to bring tons of traffic to your website is by video marketing. So read the rest of the article to find out about how I’ll touch more in depth on how you can drive traffic to your blog or website by video marketing :-
What Is Video Marketing?
Video marketing is the process of making a video and then using that video to drive traffic to your website or blog. Now, before you turn off the computer and tell yourself that you can never make a video let alone market it, let me assure you that video marketing is not as difficult as it seems. But first, let me explain why you should do video marketing.
Why Do Videos?
The most obvious reason is that video is the “in” thing now and will be for the next few years. As you probably know, YouTube, a video sharing site, is one of the most highly visited sites in the world. It was still in its infancy stage when it launched in Feb 2005 but grew so rapidly that Google bought it over in November 2006.
Heard of the song, “Video killed the radio star”? Pretty soon, someone might make a funny music video on YouTube that goes something like, “Video killed the TV star”. Okay, that was a lame joke.
If you go to any video site and check the most popular videos, you can see that they get almost thousands, some even millions of views/hits. This goes to show that there is a huge traffic source you can get from video marketing.
With the fast paced lives today, people are getting attention deficiency and want to absorb information fast. Therefore, videos are an easy way to grab their attention, provide valuable content and get your message across to them quickly and effectively. Now that you are clear about the importance of making videos, let’s go into the practical stuff:
Types Of Video
There are namely 3 types of video you can make to send traffic to your website, blog or even affiliate websites:-
1. PowerPoint videos with you narrating.
2. Live video of you explaining or doing something.
3. Anything cool, creative, funny but relevant to the theme of your blog or website and even your own or affiliate products.
What You Need To Do:
Whatever type of video you wish to make, you will have to meet the following basics first:
1. Research and list down the points you want to cover.
2. Prepare a simple video script.
3. Make and compile the video.
4. Submit your video to video sharing sites
The above is the main idea you need to know before doing video marketing. In part II of the next blog post, I will go more in depth into executing the steps mentioned above so that you can be on your way to driving tons of traffic to your website via video marketing. Stay tuned for the next article.
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