We have explained why you should do articles for content marketing purposes. Now, let’s look into how you can continue your content writing process by actually writing the article.
Format Of Article
There are many variations to the format of an article but the one we present is the one we utilize effectively most of the time - be it for essay or list type of articles. Please note that you should write at least a 500-2000 word article to make it as value-added and informative as possible. Below 500 words is a little vague while above 2000 words may bore the pants off your readers or confuse them.
Alright then, let’s get to the components/structure of an article:
1) Striking Title
2) Intro Para
3) Body (Minimum 3-5 paras for essay type and at least 3 paras for list type)
5) Bio Box
The main purpose of your title is to grab the attention, invoke the curiosity and drive the reader to instantly read your article. In addition, the title should roughly explain the theme of the article. It’ll be even better if the title can present a benefit without actually exposing the content of that benefit.
E.g: How To Clear Your Self Limiting Beliefs Quickly, Easily & Without Paying A Single Dime
There are many ways to handle the introduction paragraph and these include the following non-exhaustive ways:
a)Providing a brief summary of your article’s theme/content
E.g: Truly I tell you, there is a simple technique to clear all your self-limiting beliefs. It can be performed between 30 to 60 seconds once you have mastered it, does not involve any struggle, does not require any equipment at all and most importantly, is absolutely and completely free. (Article’s Theme: Self-Limiting Beliefs)
b) Asking question(s) related to your article’s theme/content
E.g: Do you know how good you are at what you do? When was the last time you did an objective evaluation of your skills, abilities and aptitudes - that determine how ’successful’ you are in whatever it is that you do? (Article’s Theme: Success)
c) A combination of a) & b)
E.g: Did you ever find yourself in a situation where you saw someone just becoming successful or achieve a certain breakthrough and you thought to yourself, “I can never do that.” Most of us probably have, even the successful individuals, at some point in our lives experience this feeling. This is the result of something called self-limiting beliefs that has been rooted in your mind. (Article’s Theme: Self-Limiting Beliefs)
What’s important to note is that your introduction paragraph should be enticing and engaging for the reader so that he/she will be willing to continue reading the rest of your article.
For each of the paragraphs, state a point related to the theme of your article which can also be called a topic sentence. You should usually do this in first sentence. Then elaborate on the point with more specific details.
E.g: Once you have focused on an idea, you must next remain completely focused to resist making too many changes. (Point related to theme of focus) A few changes here and there is alright but making too much will only slow down your rate of success. Always remember that being focused means you must know the exact path or direction you want to and will be taking once you decide on an idea or a few ideas and not deviate away from it. And once you are clear of the exact path or direction to take, it will definitely steer you towards taking the right and effective actions towards transforming that idea or ideas into a successful reality. (Article’s Theme: Success)
Your conclusion should reiterate the theme of your article and/or one or more of the points stated in the body of your article. Then lead or encourage the reader to find out more by recommending her the resource(s) in your bio box below.
E.g: Although most people do not know how to break their conditioned mental and behavioral patterns let alone the fact that they actually can do so, it is absolutely possible to both learn and unlearn new patterns no matter how old (or young) you are, or how long you’ve been stuck in a detrimental and unhelpful mental, physical or emotional state throughout your life. So in order to reprogram your supercomputer and begin controlling your mind for success, check out my bio box below.
Once you have your original articles ready, write up your own author resource box or bio box that tells readers about yourself. Be short and sweet but clearly explain who you are, what you do and the benefits of the product/website you are promoting. Do not forget to include a link back to your main/product page or affiliate link for any links back to the merchant’s site in your article bio box.
While writing an article may seem like a daunting task, it will be well worth your effort. But if you still feel that you are not cut out to write articles, then the alternative is to get someone who specializes in content marketing services to do it for you.
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