As the Internet continues to evolve through the years, it has changed the way people and businesses buy products and services. This means that many customers now consider search engines as a crucial part of their informed purchasing decisions. As such, you can’t afford to take search engine optimization (SEO) for granted if you want your online business to succeed. Ignoring it means your taking a huge risk of making your website invisible to people who may not only need its products and services, but also are also willing to pay for them.
Obviously, being invisible to customers will lead to less sales – if any – and will keep your business from growing. Eventually, it will be your business website’s death knell. On the other hand, it will be your competitors’ lifeblood and will allow them to grow at your expense.
Your online business is one that can have a huge growth potential. If you’re satisfied with just “good” or “average” search engine rankings, then your business won’t be able to realize that huge growth potential. Ranking as high as possible on search engine rankings is key for sustained significant growth for your online business site.
But most of the time, people aren’t alarmed by missed opportunities for growth as much as shrinkages. Take for example a 50% drop in sales and a missed opportunity to increase sales by 50%. Chances are people will be panicking over the former and only have a “should’ve done better” attitude over the latter. But failure to grow one’s business may be just as fatal as a significant drop in sales, albeit the impact isn’t as immediate. And because the impact isn’t as immediate, it’s tempting to take lack of growth very lightly.
Another reason why you need SEO for your business site is practicality. When it comes to growing your site’s bottom line, nothing else is as cost-effective, in other words, cheapest, as SEO. As with any other type of business, it’s crucial that you apply the Pareto Principle, which states that about 80% of your results come from 20% of your resources or efforts. Applying the Pareto Principle in your business means you focus more on those things that make the most significant impact on your business and less on those that make the least. When you do this, you’ll be able to properly analyze your business’s situation, competition, and market, which can allow you to implement a customized strategy for maximizing your efforts and resources.
SEO may be considered a free way of driving traffic to your website, unless you pay others to do it for you. And even if you did, it will still come out as more cost effective compared to paying for traffic to your website via online ads, which may cost several dollars just for a single click. It can even get more expensive if you choose to run online advertisements using banner ads, which aren’t as effective now as it was before.
Now that you are aware of the importance of SEO to your business, are you ready to begin with it? If you are, get a free consultation from our experts by clicking the button below.
Search Engine Optimization, often referred to as SEO, is the process by which one tries to improve a particular web page’s search engine results rankings. Major search engines such as Google and Yahoo! display links that direct people to pages that they deem to be authoritative and relevant to the keywords that are searched for. When it comes to being authoritative, major search engines normally measure it according to the quality and number of links to a particular website that come from other pages on the Internet. Simply put, a web page that has many other webpages linking back to it have a great potential for ranking well on search engine results for certain keywords.
What encourages other web pages to link to others is the quality of content. This shows the major search engines that a particular webpage is both authoritative and relevant or interesting. In turn, this may significantly improve a web page’s search engine rankings because search engines want to give its users the best web pages in relation to specific keywords entered.
Given that search engines rank web pages that they deem to be most authoritative and relevant, you’ll need to make your web pages meet those criteria. How can you do that?
You can do this primarily by producing content that many people will find interesting and useful. When you populate your web pages with interesting and useful content, the chances of them sharing your content – and increasing the number of quality links to your web page – becomes significantly higher. When this happens, search engines will eventually notice the increasing number of such links, which they will interpret as an increasing sense of authoritativeness.
Why Is SEO Crucial For Your Web Site?
Regardless whether your business is considered as a “mom-and-pops” type of online business or a “Wal-Mart”-sized one, the ability to maximize your web site’s search engine rankings is crucial for the following reasons.
First, SEO allows your potential customers or target markets or niches discover your online site. If your target markets or niches aren’t able to discover it, it’s like putting up a lemonade stand in the middle of the Sahara desert. How can people patronize your online business if they don’t even know it exists?
Second, SEO is usually the main source of online traffic and hence revenue for most web sites. If you analyze your site’s traffic data using its analytics tools, e.g., Google Analytics, chances are you’ll see that your main source of online revenue is organic search via search engines. If not, then it’s possible something’s not right in the way you’re managing your site. Organic search usually comes about from having a sound SEO strategy in place.
Now that you know what SEO is all about and why it is crucial for your site, how then can you start with SEO? If you are aching to learn more about good SEO services for your website, click the button below to get a FREE consultation from a 786SEO expert.