A Brief Introduction To Article Marketing
Article or bum marketing is the process of content writing via articles on specific topic/niche to promote a product and then use these articles to drive traffic to your or your merchant’s website.
There are basically two common types of articles - Essay & Lists. Essay type articles is something like writing a short story with paragraphs of information only that it is factual and is linked to a theme. Articles written in the form of lists usually involves listing down a few (as little as 3) things you should do, mistakes you should avoid, ways you can perform certain tasks, et cetera. Certain people prefer this kind of articles because it is easier to absorb and one can easily gather the main points quickly.
Why Should You Bother With Article Marketing?
Now, I know you’ll probably be dreading about having to write paragraphs after paragraphs of content but let me assure you that it is well worth your time and effort. Article marketing is still one of the most effective and fastest ways to promote affiliate products and drive traffic to your merchant’s site or your site.
How Do You Get Started With Article Marketing?
The most obvious first step is to write the article first. But then you’ll probably be wondering how do I write an article when I don’t know what to write about? And this is where a little research comes in handy. To find out where and how you can do an effective research, please read on:
Researching And Planning Theme/Content For Article
Since you will be promoting themes about your website/blog and/or products related to these themes, what better way to get ideas and information then to go right straight to the internet? Yes, go visit websites or blogs related to your website themes or run through email messages if you are subscriber to their newsletters. Peruse through the numerous articles in various categories/topics or go through their videos/ecourses/free products if any.
Then pick out the main points and use them as the basis for a similar original article of your own. Or if you like, feel free to come up with your own list of points to do with each theme. If need be, research even more on Google or other search engines. However, please do not copy an article wholesale from the website or blog as you may end up in trouble with the webmaster over copyright issues.
Next, plan the content of your article by listing down the theme followed by the main points. Branch out each main point with at least 3 or more sub points. Alternatively, if you prefer, you can do a mind/concept map or flowchart.
Once you are done with the research and planning process, you can start writing the article. But if you are still dreading about having to put in so much time and effort
into writing articles, then the next best thing to do is to engage a professional who specializes in content marketing services to do it for you instead.
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We have explained about what is a blog and how to start one in our previous articles: Everything you Need to Know About Blogs and How To Get Started with your Blog Before you Do Content Writing. In this article, we will touch on how you can do content writing for your blog.
As you are probably aware, blogging is basically the process of posting content onto your blog. If you have already set up your blog/website, herein follows the various methods you can do to start posting content on your blog:
1) Write a list of 10 Cool Things
Find 10 things you find cool, beneficial or valuable about the theme of your website/blog. Then put up a general post about these 10 things and explain why you find them cool, beneficial or valuable. In fact from the 10 things, you can branch out and put up an individual post for each of the 10 things. If you are promoting your own or affiliate service or product related to those 10 things, then recommend to your readers to visit the page by putting a link back to that page at the end of your post.
2) Write Original Articles
Write original articles of your own about 500 words each on themes related to your niche. For example if your niche is about money, you can write articles about investment, savings, wealth creation and business. Then post the articles on your blog at regular intervals like once a week or month.
3) Write your Own Review or Commentary
Search the web for articles related to your blog or website theme. Then pick a few articles that interest you and write your own review or commentary about them on your blog. In addition, you can also write a review or commentary on any eCourses and products that you have gone through or used. You can write the post by giving a brief summary of the article/eCourse/product followed by why you liked or disliked it and whether you would recommend it to others.
4) Add a Video into a Blog Post
Go to a video site like YouTube and look for videos that you like. Then obtain the video code and put it in a new post on your blog. Also add some content before the video like a brief summary about it and highlight some exciting parts which your blog viewers should watch out for.
5) Convert an Article into a Video
In addition to just adding videos from video sites, you can make videos of your own and post it on your blog. Convert any of your text articles into a video with you narrating the points covered in the article or even a live video. Thereafter, post the video to a video site like YouTube and add a link in the video description to your blog/website. Finally, copy the video source code from Youtube and paste it into a new blog post.
And there you have it, top 5 ways to start content writing for your blog. But of course, most of the ways mentioned above requires a lot of time and effort. A more practical way to start content writing for your blog is to engage an SEO company that offers reliable content marketing services. And you can look no further than our very own content writing services.
What is a Blog?
A blog or ‘web log’ initially started out as an online diary for people to post about the diary of events in their lives. These include events they went through in the day, week and month. They also blog about what they like /dislike, how they feel, friends, families and others.
Now, a blog is still used for the above reasons but its purpose has also included providing valuable content, advice and information for others to find. It is somewhat like a website now and has a lot of social credibility. Businesses are also tapping on blogs to build up their brand and as part of their content marketing strategy.
Why Start a Blog?
Now that you have been given an introduction to what is a blog, let’s look into why you should start one:
Simple & Convenient
A blog is simple to install and involves little hassle to manage. You can start your content writing journey by going to blog sites like Blogger and Wordpress. Once there, sign up for a free account and then you can start posting. Alternatively, if you have your own website on web 2.0 sites like weebly, you can easily start a blog as well and be on the way to blogging.
Create Instant Web Presence
When you start a blog, you almost instantly create a web presence. This is because blogs, especially those on Blogger (owned by Google) and Wordpress, are indexed faster by spiders. Spiders are programs that crawl your website in search of fresh content.This means that search engines are more likely to put your website on their index of searches. So, when someone searches for specific keywords related to the content posted on your blog, there stands a better chance of your blog being listed. What’s more, a large blog site can be much easier to find than a regular website. A blog can attract a very fast, reliable source of traffic so as long as you often update your blog with new and fresh content regularly.
Freedom to Write about Topics of Interest
With a blog, you have the freedom to choose the topics you want to blog about. You can write about virtually anything under the sun. These include topics that you like, what you went through during the day or week, your hobbies, favourite foods, hangouts and entertainment such as movies, shows, music and games. In addition, if you are into business, you can write about anything or a niche topic related to business. Another popular use of a blog is to write reviews about a product or service and promote affiliate or even your own products that are related to your topics of interest.
What you Should Next
Now that you know about blogging and why you should start doing it if you haven’t done so, what do you do next? The logical answer will be to start your own blog and add original content. But if you are busy or have difficulty writing, an alternative is to engage an SEO agency that specialises in content marketing services. So check out our content marketing services and be on your way to blogging now.