A Brief Introduction To Article Marketing
Article or bum marketing is the process of content writing via articles on specific topic/niche to promote a product and then use these articles to drive traffic to your or your merchant’s website.
There are basically two common types of articles - Essay & Lists. Essay type articles is something like writing a short story with paragraphs of information only that it is factual and is linked to a theme. Articles written in the form of lists usually involves listing down a few (as little as 3) things you should do, mistakes you should avoid, ways you can perform certain tasks, et cetera. Certain people prefer this kind of articles because it is easier to absorb and one can easily gather the main points quickly.
Why Should You Bother With Article Marketing?
Now, I know you’ll probably be dreading about having to write paragraphs after paragraphs of content but let me assure you that it is well worth your time and effort. Article marketing is still one of the most effective and fastest ways to promote affiliate products and drive traffic to your merchant’s site or your site.
How Do You Get Started With Article Marketing?
The most obvious first step is to write the article first. But then you’ll probably be wondering how do I write an article when I don’t know what to write about? And this is where a little research comes in handy. To find out where and how you can do an effective research, please read on:
Researching And Planning Theme/Content For Article
Since you will be promoting themes about your website/blog and/or products related to these themes, what better way to get ideas and information then to go right straight to the internet? Yes, go visit websites or blogs related to your website themes or run through email messages if you are subscriber to their newsletters. Peruse through the numerous articles in various categories/topics or go through their videos/ecourses/free products if any.
Then pick out the main points and use them as the basis for a similar original article of your own. Or if you like, feel free to come up with your own list of points to do with each theme. If need be, research even more on Google or other search engines. However, please do not copy an article wholesale from the website or blog as you may end up in trouble with the webmaster over copyright issues.
Next, plan the content of your article by listing down the theme followed by the main points. Branch out each main point with at least 3 or more sub points. Alternatively, if you prefer, you can do a mind/concept map or flowchart.
Once you are done with the research and planning process, you can start writing the article. But if you are still dreading about having to put in so much time and effort
into writing articles, then the next best thing to do is to engage a professional who specializes in content marketing services to do it for you instead.
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