We have explained why you should do articles for content marketing purposes. Now, let’s look into how you can continue your content writing process by actually writing the article.
Format Of Article
There are many variations to the format of an article but the one we present is the one we utilize effectively most of the time - be it for essay or list type of articles. Please note that you should write at least a 500-2000 word article to make it as value-added and informative as possible. Below 500 words is a little vague while above 2000 words may bore the pants off your readers or confuse them.
Alright then, let’s get to the components/structure of an article:
1) Striking Title
2) Intro Para
3) Body (Minimum 3-5 paras for essay type and at least 3 paras for list type)
5) Bio Box
The main purpose of your title is to grab the attention, invoke the curiosity and drive the reader to instantly read your article. In addition, the title should roughly explain the theme of the article. It’ll be even better if the title can present a benefit without actually exposing the content of that benefit.
E.g: How To Clear Your Self Limiting Beliefs Quickly, Easily & Without Paying A Single Dime
There are many ways to handle the introduction paragraph and these include the following non-exhaustive ways:
a)Providing a brief summary of your article’s theme/content
E.g: Truly I tell you, there is a simple technique to clear all your self-limiting beliefs. It can be performed between 30 to 60 seconds once you have mastered it, does not involve any struggle, does not require any equipment at all and most importantly, is absolutely and completely free. (Article’s Theme: Self-Limiting Beliefs)
b) Asking question(s) related to your article’s theme/content
E.g: Do you know how good you are at what you do? When was the last time you did an objective evaluation of your skills, abilities and aptitudes - that determine how ’successful’ you are in whatever it is that you do? (Article’s Theme: Success)
c) A combination of a) & b)
E.g: Did you ever find yourself in a situation where you saw someone just becoming successful or achieve a certain breakthrough and you thought to yourself, “I can never do that.” Most of us probably have, even the successful individuals, at some point in our lives experience this feeling. This is the result of something called self-limiting beliefs that has been rooted in your mind. (Article’s Theme: Self-Limiting Beliefs)
What’s important to note is that your introduction paragraph should be enticing and engaging for the reader so that he/she will be willing to continue reading the rest of your article.
For each of the paragraphs, state a point related to the theme of your article which can also be called a topic sentence. You should usually do this in first sentence. Then elaborate on the point with more specific details.
E.g: Once you have focused on an idea, you must next remain completely focused to resist making too many changes. (Point related to theme of focus) A few changes here and there is alright but making too much will only slow down your rate of success. Always remember that being focused means you must know the exact path or direction you want to and will be taking once you decide on an idea or a few ideas and not deviate away from it. And once you are clear of the exact path or direction to take, it will definitely steer you towards taking the right and effective actions towards transforming that idea or ideas into a successful reality. (Article’s Theme: Success)
Your conclusion should reiterate the theme of your article and/or one or more of the points stated in the body of your article. Then lead or encourage the reader to find out more by recommending her the resource(s) in your bio box below.
E.g: Although most people do not know how to break their conditioned mental and behavioral patterns let alone the fact that they actually can do so, it is absolutely possible to both learn and unlearn new patterns no matter how old (or young) you are, or how long you’ve been stuck in a detrimental and unhelpful mental, physical or emotional state throughout your life. So in order to reprogram your supercomputer and begin controlling your mind for success, check out my bio box below.
Once you have your original articles ready, write up your own author resource box or bio box that tells readers about yourself. Be short and sweet but clearly explain who you are, what you do and the benefits of the product/website you are promoting. Do not forget to include a link back to your main/product page or affiliate link for any links back to the merchant’s site in your article bio box.
While writing an article may seem like a daunting task, it will be well worth your effort. But if you still feel that you are not cut out to write articles, then the alternative is to get someone who specializes in content marketing services to do it for you.
To find out more content marketing and SEO services for your website, get a FREE consultation from a 786SEO expert by clicking the button below.
A Brief Introduction To Article Marketing
Article or bum marketing is the process of content writing via articles on specific topic/niche to promote a product and then use these articles to drive traffic to your or your merchant’s website.
There are basically two common types of articles - Essay & Lists. Essay type articles is something like writing a short story with paragraphs of information only that it is factual and is linked to a theme. Articles written in the form of lists usually involves listing down a few (as little as 3) things you should do, mistakes you should avoid, ways you can perform certain tasks, et cetera. Certain people prefer this kind of articles because it is easier to absorb and one can easily gather the main points quickly.
Why Should You Bother With Article Marketing?
Now, I know you’ll probably be dreading about having to write paragraphs after paragraphs of content but let me assure you that it is well worth your time and effort. Article marketing is still one of the most effective and fastest ways to promote affiliate products and drive traffic to your merchant’s site or your site.
How Do You Get Started With Article Marketing?
The most obvious first step is to write the article first. But then you’ll probably be wondering how do I write an article when I don’t know what to write about? And this is where a little research comes in handy. To find out where and how you can do an effective research, please read on:
Researching And Planning Theme/Content For Article
Since you will be promoting themes about your website/blog and/or products related to these themes, what better way to get ideas and information then to go right straight to the internet? Yes, go visit websites or blogs related to your website themes or run through email messages if you are subscriber to their newsletters. Peruse through the numerous articles in various categories/topics or go through their videos/ecourses/free products if any.
Then pick out the main points and use them as the basis for a similar original article of your own. Or if you like, feel free to come up with your own list of points to do with each theme. If need be, research even more on Google or other search engines. However, please do not copy an article wholesale from the website or blog as you may end up in trouble with the webmaster over copyright issues.
Next, plan the content of your article by listing down the theme followed by the main points. Branch out each main point with at least 3 or more sub points. Alternatively, if you prefer, you can do a mind/concept map or flowchart.
Once you are done with the research and planning process, you can start writing the article. But if you are still dreading about having to put in so much time and effort
into writing articles, then the next best thing to do is to engage a professional who specializes in content marketing services to do it for you instead.
Get a Free Consultation from a 786SEO Specialist for All your SEO & Content Marketing Needs!
You should be aware of what blogging is by now, why it is important and how to start content writing for your blog. But to generate more audience to your blog, you need to generate traffic to your blog. The rest of the article will explain how to use content marketing services to bring tons of traffic to your blog.
Blog And Ping
To ping is basically to knock on the doors of search engines and say something like, “Hey! I have a blog here with new, fresh content. So come and visit it!” In other words, to ping search engines is to let them know that your blog exist so that they will bring relevant traffic to your blog.
The following are various ways you can ping the search engines:
1) Go to Pingler. Enter your blog address and keywords related to the theme of your. Choose the category that is most suitable for your blog. Enter a captcha code, then click Ping. If you will like your blog to be indexed and ranked faster, then you can opt for a premium subscriber service instead.
2) Create a ‘Hub’ at Hubpages on topics related with the theme of your blog or website. Do not forget to add a link to your blog. You can find out more about Hubpages Hubs and how to create one here.
3) Go to Stumble Upon, download and install the Stumble Bar toolbar, register an account and start “stumbling” your blog posts. To find out more about using the Stumble Bar toolbar, go to the help page here.
Social Media Bookmarking
Go to the following social media websites:
Register an account for each respective social media website and start bookmarking your blog posts. Some blogs and websites such as Weebly have more powerful blogs with plugins that allow you and your readers to bookmark your post immediately.
Post Comments on Other Blogs
Posting comments on other people’s blogs is one of the great ways to let other webmasters and bloggers know about your blog. To do this, simply search and go to other blogs related to the theme of your website or blog.
Look and read through their blog posts and post smart comment(s) where necessary. Your comments do not have to be long paragraphs, even one or two sentences will do, so as long as they are constructive and pleasant.
Type in your blog/website URL (for webmasters and readers of that blog to follow the link back to your blog) if there is a section for you to do so. But do not include an affiliate link (if your blog is promoting an affiliate product) as most webmasters do not allow affiliate URLs and consider it spam. Use only your own blog or website links (e.g. ‘http://yourblog.blogspot.com’ or ‘http://www.yoursite.com’).
So there you go, a few simple yet effective ways to bring traffic to your blog or website. But if you will like to utilize even more effective traffic methods such as content writing services and SEO for content writing to reap multiple benefits, then check out our content marketing services now.